I am a passionate (UX) researcher, brand strategist and innovation consultant.  

I connect products or brands with their users. Apart from UX tools, I use standard marketing techniques enriched by storytelling and narrative methods including semiotics. I use Design Thinking methodology when innovations are on the table.

I connect online digital spaces with users' physical offline worlds. 

 

 

 

I claim that a perfect web or app usability is the crucial component of the great UX, however good usability is not enough to create an excellent UX 

 

 

My credo is multidisciplinarity. Thus I do research of which findings I directly and sensibly translate into the company strategy, communication development or in designing new products or services. This practice enables maximum control, effectiveness and full knowledge utilization. All with a tight cooperation with my clients. 

 

I help and assist clients with:

 

 

• Defying UX, delivering UX research and testing web or app prototypes

• Conducting standard Quantitative and Qualitative market research 

• Defying brand positioning and company identity

• Creating a brand strategy and a product communication strategy 

• Designing new, attractive and compelling products or services

 

 

I may execute the full project from the research and market insight phase to branding and communication strategy or covering also a new product or service development. Or conduct any of these phases separately.  

 

 

 

I graduated from Cognitive Psychology, later I increased my education in a post-gradual study at Charles University conducting work on Psychology of Consumer Behavior.  I have been working in marketing for more than 13 years: in research, in communication or as an innovation specialist. I have been employed in international corporations or worked as a freelancer.