RESEARCH
Too much data, too little understanding...
UX research tells you what your consumers think and how they feel while using your products and services.
UX research tells you if, and when and where your potential product fits to your users' lives, and how much it fulfils their needs. It tells you how to eliminate any usability problems to increase the ease and intuitiveness of your products
I can organize all kinds of UX research and UX testing necessary to your successful product development.
I can do it for significantly lower costs comparing to agencies, and unlike agencies, I can provide you highly customized individualized services often unreachable in agencies.
I combine my cognitive psychology background with 10+ years of experience in business, thus I can offer the best combination of theory and practice. I usually use following UX research tools and techniques:
PERSONAS: showing you in details who your users are, or should be
USER JOURNEY MAPPING: visualizing the process your users go through in order to accomplish their goals, and all painful moments they experience in order to eliminate them in your new product
COMPETITION AUDIT: identifying trends and new emerging business models enabling you to keep a finger on the pulse of what other businesses are doing, saying and offering, what works and what not to help you position yourself in a differentiated and compelling way
CARD SORTING: technique enabling you to design and evaluate the information architecture of your site or app and to structure it according to users ‘knowledge, understanding and needs
PROTOTYPE TESTING: enabling you to identify any usability problems to increase the ease and intuitiveness of your app or site. I may test low fidelity prototypes (wireframes, sketches) or high fidelity prototypes (static or clickable sites/apps)
HEAT MAPS: post-launch quantitative testing enabling you to see how users, in reality, use your „live“ site or app to eliminate any possible weaknesses
THE WORLD HAS CHANGED...
Become extremely permeable and interconnected.
Getting data is not the problem anymore, we are data overloaded.
But pieces of information are mostly fragmented and often contradictory. We miss data interconnections.
The more data we have, the more we call for its genuine understanding. It means putting information into context. The real issue is data interpretation = extracting data true meanings.