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STRATEGY
Life is too short to build things no one wants.
UX strategy must encompass all aspects of the end-user's interaction with the company, its services, and its products.
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Great UX creates users’ joy and amusement when using your product, great UX is about the esthetic values being fulfilled.
UX is about personal identity and personal mastery being created or proved by using your product. It is about social connections gathered or deepened by using your product.
Thus UX affects overall users’ engagement, therefore influences: likelihood to continue use, and likelihood to recommend your product to others.
In a series of team workshops based on research data we create together step by step your branding and UX brand strategy
I ensure that all product features contribute to the unique and consistent experience for all users, and every brand message sent over reinforces unique, consistent and crystal-clear brand image.
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All visual and textual messages will be unified by the brand key meanings
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